News & insights.
Announcements, patient stories, and perspectives from the KEEP team.
October 8, 2025
KEEP Labs Launches KEEP Cold, Named to TIME’s Best Inventions of 2025
The world’s first intelligent in-home cold chain system recognized for transforming how temperature-sensitive therapies are protected and managed. TORONTO, ON — October 9, 2025 — KEEP Labs, a healthcare technology company redefining how patients and pharmaceut
March 19, 2025
Part 4: High-Risk Patient Segment Profiles
High-Risk Patient Segment Profiles: Understanding Adherence Challenges in Rare Disease Medication adherence is never a one-size-fits-all equation. While many patients with rare diseases are highly motivated to stay on therapy, others face unique challenges tha
March 12, 2025
Part 3: Behavioral & Refill Patterns Indicating Risk
Introduction: The Urgency of Understanding Non-Adherence Medication non-adherence in rare and orphan disease populations is a critical challenge—over half of rare disease patients may eventually stop taking their medications, leading to worse health outcomes.
February 26, 2025
Part 2: Condition-Specific Adherence Challenges
Condition-Specific Adherence Challenges Not all rare diseases present the same challenges when it comes to medication adherence. While some therapies offer clear, immediate benefits that drive persistence, others require long-term commitment despite delayed sy
February 26, 2025
Part 1: Medication Adherence in Rare Disease Specialty Therapies
Medication Adherence in Rare Disease Specialty Therapies (2019–2024) Executive Summary Medication non-adherence in rare and orphan disease populations is a critical challenge – over half of rare disease patients may eventually stop taking their medications, le
February 26, 2025
Series: Unpacking Medication Adherence in Rare Diseases
Four Part Series to Unpack Medication Adherence in Rare Disease A Data-Driven Approach to Addressing Challenges in Specialty Pharma Medication adherence remains one of the most pressing challenges in rare and orphan disease care. Despite the availability of li
January 14, 2025
KEEP Expands Globally with JustMeds
KEEP Expands Globally with JustMeds to Transform Specialty Medication Management in Australia KEEP, the leader in innovative medication management technology, is proud to announce a strategic partnership with JustMeds, one of Australia’s premier specialty phar
November 12, 2024
Living Life Beyond Your Condition: Madi & Beth, Cystic Fibrosis Changemakers
Navigating life with cystic fibrosis (CF) is a journey of resilience, teamwork, and learning to balance independence with essential care. For Madi Vanstone and her mother, Beth, CF management goes beyond just taking medication—it involves a complex daily routi
November 5, 2024
3 Part Series Real World Experience – The Next Frontier in Patient Insights
Part III: A Complete Picture: Why Pharma’s Future Relies on Real World Experience By: Philip Wilkins, Co-founder, KEEP The healthcare industry has made incredible strides in using data to drive decision-making, improve outcomes, and personalize treatment plans
October 30, 2024
3 Part Series Real World Experience – The Next Frontier in Patient Insights
Part II: Bringing Empathy into Pharma: How Real World Experience Drives Personalization By: Philip Wilkins, Co-founder, KEEP Pharma has long been driven by data—adherence rates, clinical outcomes, and treatment efficacy reports. And while these metrics are vit
October 23, 2024
How KEEP & Extend Pharmacy Are Transforming the Patient Experience
Managing cancer treatment is a complex, often overwhelming experience for patients and their families. From following intricate medication regimens to handling side effects, the demands of managing cancer at home can feel like a full-time job. The shift from c
October 22, 2024
3 Part Series Real World Experience – The Next Frontier in Patient Insights
Part I: From Data to Humanity: Why KEEP’s Real World Experience is Pharma’s Next Evolution In today’s healthcare landscape, real-world data (RWD) has become the gold standard for understanding patient outcomes. Pharma companies are leaning heavily on it to tra
October 18, 2024
Living Life Beyond Your Condition: Sarah’s Story
“Using technology has given me peace of mind. It keeps me on track without constantly worrying or having to remember.” – Sarah, breast cancer patient During Breast Cancer Awareness Month, we’re reflecting on how patients like Sarah are using digital tools to s
October 16, 2024
Current Trends in Breast Cancer Care: The Role of Technology in Supporting Patients
Breast cancer treatment has seen tremendous advancements over the last decade, with new therapies and personalized treatment plans improving patient outcomes. However, as these therapies evolve, so too do the challenges of managing treatment outside of clinica
October 8, 2024
What Claims Data is Not Telling You and Why It Might Kill Your Brand
Payment/claims data was never fit for the purpose of understanding patients’ use of medicines, yet we still rely on it for critical strategic decisions – there is a better way. Written by: Jeff Wandzura, RPh, CEO of KEEP During my time as a pharmacist, I reali
September 17, 2024
Leveraging Technology for Alzheimer’s Care: The Power of Circle of Care
September is World Alzheimer’s Month, a disease that affects millions of individuals worldwide, placing immense emotional, physical, and logistical burdens on both patients and caregivers. The journey can be overwhelming, and caregivers often face the challeng
September 12, 2024
KEEP & Capsule Pharmacy Partner to Transform Medication Management at Home
[September 12, 2024] A huge win for the specialty pharmacy patients, KEEP has announced a partnership with Capsule Pharmacy, a leading provider of specialized pharmacy services. This collaboration aims to enhance the at-home medication management experience fo
August 13, 2024
The Power of Community and Technology in Managing Chronic Conditions
Living with a chronic condition can be a daunting journey, filled with daily challenges that often feel overwhelming. From managing medications to navigating the ups and downs of symptoms, the responsibility can be exhausting. But what if there were ways to li
July 3, 2024
TIME names KEEP one of the Best Inventions of 2020
Philip Wilkins has used cannabis to treat his epilepsy ever since it became federally legal in his home country of Canada. But with three kids under the age of 5, Wilkins worried about how to store his medicine so his kids couldn’t find it. So he created KEEP,
July 3, 2024
KEEP, The Modern Medicine Cabinet, Announces Partnership with McKesson Canada
TORONTO, Jan. 27, 2022 /CNW/ – KEEP Labs, the developers of the Modern Medicine Cabinet and KEEP Health, are pleased to announce a partnership with McKesson Canada to provide a novel solution for Canadians taking specialty medications. A majority of healthcare
July 3, 2024
Auxita and KEEP Partner to Simplify the Specialty Therapy Journey of Patient Support Programs
TORONTO, March 8, 2022 /CNW/ – KEEP Labs, the developers of the Modern Medicine Cabinet and KEEP Health are pleased to announce a partnership with Auxita, an industry leader in digitizing the specialty patient journey. This partnership launches a novel solutio
July 3, 2024
Not just another shiny object: The role of KEEP’s aesthetic in changing behavior and saving lives
Medication improves quality of life and medication saves lives. But only if it’s taken. Despite marked advancements in treatment options, we’ve been trying to tackle the same behavioral hurdles that undermine medication adherence for decades: I forgot… I’m not
July 3, 2024
Top 3 Ways to Keep Medication Safe in Your Home
Medications play a crucial role in our lives, helping us manage various health conditions and stay healthy. However, when it comes to medication safety, it’s not just about taking the right pills at the right time – it’s also about ensuring that these medicati
July 3, 2024
KEEP Joins U.S. Business Action to End HIV: A Commitment to Ending the Epidemic
At KEEP, we believe in the power of innovation not just to enhance health journeys but also to contribute to important societal causes. That’s why, in advance of World AIDS Day, we are excited to announce our participation in the U.S. Business Action to End HI
July 3, 2024
KEEP Graduates PharmStars Accelerator Class of Fall 2023, Digital Innovations in Therapeutic Delivery
PharmStars, the pharma-focused accelerator for digital health startups, is delighted to announce that 11 startups, including KEEP, graduated from its Fall 2023 program focusing on “Digital Innovations in Therapeutic Delivery.” The graduating startups successfu
July 3, 2024
Transforming Healthcare: Michael Cloutier, Renowned Industry Leader, Joins KEEP Advisory Board
Transforming Healthcare: Michael Cloutier, Renowned Industry Leader, Joins KEEP Advisory Board to Drive Healthcare Innovation and Patient-Centric Solutions KEEP is honoured to announce that global life science executive and industry veteran Michael Cloutier is
July 3, 2024
KARE by KEEP’s Data Advantage
The other morning while I was at my desk, I got a notification that a recurring charge on my credit card had changed. Strange, I thought, though grateful for the alert since there’s no chance I would have caught this adjustment. It got me thinking, if we can d
June 19, 2024
Top 5 Themes for Enhancing Patient-Centered Care: A Founder’s Insights into the KEEP Labs Experience
In my role as a founder of KEEP, I’m deeply committed to understanding our users on a profound level. Beyond the confines of boardroom discussions and data analytics, I take the time each week to engage in candid conversations with a minimum of ten patients. T
June 19, 2024
Embrace Support with Circle of Care: Jamie’s Story
Welcome to our blog series, “Embrace Support with Circle of Care,” where we delve into the heart of managing health not just as an individual journey, but as a collective effort that involves the care, support, and understanding of those who matter most to us.
June 19, 2024
Nancy’s Story: Reclaiming Joy with KEEP
Hi there, I’m Nancy, and I’d love to share a bit about my journey with a chronic condition and how KEEP has been a game-changer for me. Before KEEP, my days were a bit of a whirlwind, trying to stay on top of my medication schedule. It felt like my condition w
June 19, 2024
KEEP & PANTHERx Rare Forge Innovative Partnership to Advance the Specialty Therapy Experience in the Home
(April 25, 2024) An exciting advancement for the specialty pharmacy industry, KEEP announced a strategic partnership with PANTHERx Rare, a leader in rare disease product patient access and support services in the US. This collaboration is set to enhance the ho
June 19, 2024
KEEP Wins “Home Healthcare Innovation Award” in 2024 MedTech Breakthrough Awards
Prestigious Annual International Awards Program Recognizes Standout Digital Health & Medical Technology Products and Companies (May 9, 2024) In a notable achievement, KEEP has been honored with the “Home Healthcare Innovation Award” at the 8th Annual MedTech B
June 19, 2024
Transforming Patient Care with AI Data Analytics
The pharmaceutical industry has traditionally navigated discovery, patient support, and regulatory compliance with a legacy approach. However, the tide is turning as we venture into the world of AI and real-world experience. Insights and data are morphing, poi
April 29, 2024
TechCrunch Featured Article: Keep Labs’ smart storage redefines medication management.
KEEP Labs built a lockable storage container for medicine, and it doesn’t matter if the meds come in bottles, boxes or dime bags. The Keep is designed to hold them safely and track their use. The company launched in 2019, won — and lost— an innovation award at
April 29, 2024
Why haven’t we solved adherence already?
We’re at the point in the year where many of us who had resolutions for the new year have either worked them into our daily routines or tossed them to the wayside, having failed to get our new selves far from the starting line. We took the fresh start of a new
April 26, 2024
KEEP Announces Nationwide Launch, Transforming Home Safety and Medication Management
TORONTO, October 3, 2023 (Newswire.com) – Today, KEEP Labs, the pioneering company in innovative storage solutions, is thrilled to announce the greatly anticipated launch of its groundbreaking product, KEEP, the world’s first smart storage device for medicatio