From the patient's home to your brand team's next decision.
KEEP enrolls the right patients, supports them every day through Kai and KEEP Cold, and turns what they share into intelligence with AtivaIQ. One continuous multi-channel system helps brand teams understand what happens after the prescription.
From the patient's home to your brand team's next decision.
KEEP enrolls the right patients, supports them every day through Kai and KEEP Cold, and turns what they share into intelligence with AtivaIQ. One continuous multi-channel system helps brand teams understand what happens after the prescription.
Our System at a Glance.
Five connected steps form one continuous loop, from the patient's home to your brand team's next decision and back again.
It starts with the right patients.
We reach people living with your condition through targeted, condition-specific outreach. Each patient qualifies through a short screening questionnaire and gives informed consent before joining.
A clear picture of the program and what they get in return: ongoing support, rewards for participating, and secure handling of everything they share.
A qualified, consented cohort in your therapeutic area, ready to engage from week one. Pharmacovigilance is accounted for in the program design.
Reach
Utilize our condition-specific platform to find patients and caregivers that match your criteria.
Qualify
A short screening questionnaire confirms fit
Consent & Onboard
Informed consent, then setup with Kai and KEEP Cold
De-identified and Aggregated
No individual is identifiable. Brand teams receive population-level intelligence.
A health coach patients come back to every week.
Kai is a conversational health coach available to patients any time. It answers questions, checks in on how they feel, and helps them stay on track with their therapy. Over months, those conversations show how patients' language, concerns, and priorities shift.
Clear answers and steady encouragement whenever they need it.
A continuous record of the patient experience, in patients' own words.
How patients describe their therapy in week 2 vs. week 12
Curiosity about treatment options before a prescriber hears about it
Shorter replies and longer gaps, weeks before disengagement
Adherence, visible from the home.
KEEP Cold stores temperature-sensitive medication at home and reminds patients when a dose is due. It also records when patients actually take their therapy, giving your team real behavioral data from where treatment happens.
Medication kept at the right temperature, with timely dose reminders.
Real-world adherence patterns, including early warning when dosing starts to slip.
- Automatic dose capture — Every dose is recorded the moment medication is dispensed.
- Temperature-controlled — Keeps refrigerated therapies within their required chilled range.
- Secure access — Locked storage with tamper alerts.
- Circle of Care — Optional alerts to family or caregivers when a dose is missed.
Patient signals, delivered to your team.
AtivaIQ is KEEP’s intelligence platform. It combines what patients share with Kai and what KEEP Cold records, finds meaningful patterns across your patient population, and routes them to your brand team as they emerge.
Support programs that respond to what they’re actually experiencing.
Five signal types, delivered in time to act through the channels you already use.
The Patient Signals that Surface
Openness to a treatment change, before it reaches a prescriber.
“It felt very good because I thought before that because of fatigue I was becoming more limited in what I could do, but now I know that I can accomplish a lot more as my health keeps improving.”
Patient K15“Being able to volunteer as an election officer — the last 2–3 times were very challenging physically and mentally because of the fatigue, but this time around I was able to manage a lot better.”
Patient K15“With higher energy levels it has helped to be more positive and actually be able to accomplish a significant amount of tasks.”
Patient K14
Know why patients stay, stop, or switch.
Claims data shows your team what happened. KEEP adds the why, while there’s still time to act. Every signal AtivaIQ delivers helps your team improve support, and better support gives patients more reason to stay engaged.
Shape support programs
See which challenges are building and focus content and outreach where patients need it.
Time your outreach
Reach patients when they're most open to support, ahead of a missed refill.
Guide brand strategy
Understand what drives persistence, switching, and caregiver strain in your therapy area.
It works because patients choose to take part. Every patient consents, and every insight reaches your team de-identified and aggregated, with KEEP holding the patient relationship.
Let's talk about your therapeutic area.
Tell us the condition and where the brand is in its lifecycle. We'll show you what patients in that category are already telling us.