KEEP Labs
Capabilities

Any brand question. Answered by patients.

Patient intelligence, enrollment, activation, and clinical trial support for rare and specialty brands. All running on a consented community of patients who engage daily.

See case studies
What we answer

Bring your brief.

Choose your function to see what teams like yours bring us, and how we deliver.

We need our story to sound like our patients.

What you get back
A map of the words patients use for their condition and treatment, set against the words in your brand materials, plus named patient archetypes with verbatims.
Informs
  • Positioning
  • Creative briefs
  • Field team language

We need to see which patients are open to a change before our competitors do.

What you get back
A live feed of Readiness and Competitive Threat signals, segmented and routed to your brand team or agency, so patients arrive ready to ask their physician the right questions.
Informs
  • Targeting
  • NBRx strategy
  • Competitive defense

Have questions?

How a program runs

Start with a question. Get answers every week.

Here's how your questions become insights that your team can act on.

  1. You set the questions.

    Tell us what your team needs to know about patients.

  2. We design the conversations.

    Our team turns questions into themes that patient's engage with.

  3. Patients engage in weekly reflections.

    Patients talk through each theme in natural conversation, alongside their everyday check-ins.

  4. We find the patterns.

    We de-identify and turn what patients say into signals and insights.

  5. Your team acts.

    Intelligence goes to your brand team, who act through the channels you already use.

Capabilities

The full capability set.

Use one, or run them together. Each one runs on the same patient community.

Patient Intelligence

Know what patients experience right now.

  • Journey mapping
  • Patient experience
  • Competitive landscape
  • Archetypes and verbatims
See how it works

Patient Activation

Act while the moment is live.

  • Signal-led routing to approved assets and education
  • Commercial signal and next best action for brand and agency teams
  • Retention and discontinuation response
See use cases

Enrollment and Trial Support

Find, qualify, and keep the right patients.

  • Targeted patient enrollment
  • Condition-specific pre-screening
  • Re-contact of consented KEEP cohorts
  • Dropout risk signals for active studies

Pulse Studies

Prove the population before you commit.

  • A one-time survey or conversation study
  • Fielded with patients already consented to KEEP
  • A clear read before an annual program

  • Opt-in only.

    Full consent before any engagement, and patients can withdraw at any time.

  • De-identified, always.

    Brand teams receive population-level intelligence only.

  • Arm's-length by design.

    We never contact patients on behalf of your brand.

  • Review ready.

    Pharmacovigilance and MLR requirements are built into program design.

Proof

See what patients in your therapy area are already saying.

“KEEP gives us signals on patients we'd never reach - people living with disease who haven't chosen us yet. We can see what's pulling them toward competitors before we've lost them.”

VP Brand, Rare Disease
Beyond the Script

Why lived experience data: the case for conversation

What patients live, what they tell their doctor, and what gets recorded are three different things.

Read the white paper
See all case studies

Bring us your questions.

We'll show you what patients in your therapy area are already saying, then help you turn your questions into insights you can act on.