Build
a Real-World
Data Pool to Win in Competitive Markets
KEEP’s Real-World Data pool unlocks actionable insights by merging patient feedback with objective in-home dosing data to fuel smarter decisions and drive commercial success.
Real Voices. Real data.
Real time
Most patient insights are episodic—collected once, quickly outdated, and often incomplete. KEEP changes that.
We combine what patients say (subjective insights) with what they do (objective behavior data) and deliver it continuously over time. This isn’t a one-and-done market research moment. It’s an always-on, evolving window into the patient experience.
Put KEEP to work so you can...
Optimize marketing with targeted precision
Make timely data driven decisions
Improve access and drive outcomes
Intelligently prioritize marketing spend
Consistently demonstrate
value
Stay ahead
of the competition
What Are the top 5 questions you want to ask your patients?
Ready to get started?
DAY 1
Build a real-world data pool, with 3 simple inputs from you
- How many patients?
- Who do you want to hear from?
- What do you want to know?
DAY 14
Real-world data pool is built, and we deploy KEEP experience
- KEEP deploys devices in the patients home
- Patient experience is mapped
- Real-time medication management is captured Required from you = Nothing
DAY 30
Actionable Insights Unlocked
- First report is delivered
- Insights platform unlocked
- Patient journaling details
Required from you = Nothing
DAY 31+
Continuous, longitudinal engagement
- Monthly surveys to patient pool
- Competitive snapshots
- Continuous iteration
- Win
Key Benefits & Features
Transform Market Challenges into Strategic Wins
Features:
Competitive Benchmarking
Evaluate your brand’s performance against market standards.
Integrated Data Streams
Combine objective dosing data with patient sentiment for a complete market view.
Actionable Market Insights
Uncover key trends in patient behavior influencing therapy choices.
Predictive Analytics
Forecast market opportunities and risks to stay ahead of the competition.
Impact for Pharma
Proven Intelligence for Winning Strategies
Success Story 1
Immunology Launch:
Message That Mattered
With launch weeks away, a brand manager used KEEP to capture real-world patient feedback and in-home adherence data from competitor patients. Insights revealed a gap between perceived satisfaction and actual use —prompting a final messaging shift that led to a 12% stronger launch than forecasted.
Success Story 2
Pediatric Rare Disease:
Regaining Market Momentum
Facing unexpected churn, a brand director leveraged KEEP to compare their patients with competitor users in real time. Qualitative feedback and device data exposed adherence issues on the rival drug—enabling a repositioning strategy that boosted retention by 8% in just 4 months.
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Impact for Patients
Since adding my wife to my Circle of Care, it’s been a really great way for her to have a sense of calm that I’m staying on track without needing to nag me! I never thought a product for my meds would also help marriage!
4.8
1,000+ Reviews
I used to struggle with morning medications but now that my husband can see the KEEP device light up with ‘Take Meds’, I never miss them!
I sacrifice so much just to afford my medication and what I love about KEEP is that partner knows it’s not being wasted.
Knowing my teenage son (or his friends) can’t access my back pain medication helps me sleep better at night.
Ready to Gain the Competitive Edge?
Discover how real - time market intelligence can transform your strategic commercial decisions and drive business growth. Outcomes are won or lost at home.