The Platform

The always-on platform
for the lived experience.

Other tools capture moments. KEEP runs continuously — learning from every conversation, every day, across your entire patient population.

01 Listen — Kai 02 Observe — Device 03 Intelligence — Signals → The Compounding Logic

The KEEP System

Signal flows.
Intelligence compounds.

Signal forms at home. The KEEP System captures it, synthesizes it, and routes intelligence to your team. The loop never closes — it compounds.

Patient

Home

Signal forms here

→

Listen

Kai

Conversational signal, continuous

→

Observe

Device

Behavioral signal in home

→

Intelligence

Signal

Synthesized, classified, routed

→

Brand Team

Action

Right intelligence, right moment

Every engagement adds to the baseline.

01 — Listen

Kai

A conversational health coach. Patients engage because it supports them — not because it surveys them.

The signals that matter don't appear in one session. They emerge from patterns across dozens of conversations over months.

Not what patients report. What they reveal.

Kai Active now

Kai can make mistakes. Always ask your Doctor.

Language Shift

How a patient describes therapy in week 2 vs. week 12

Detected over time

Emotional Tone

What they talk about more — and what they stop mentioning

Continuous

Readiness

Curiosity emerging before a word is said to a prescriber

Pre-decision signal

Drift

Shorter responses, longer gaps — weeks before disengagement

Early warning

Caregiver Burden

Fatigue patterns in pediatric and rare disease caregivers

Rare & pediatric

02 — Observe

The Device

What patients say and what they do are not always the same thing.

Passive and in-home. Sits where the medication already lives. Observes the gap between when a patient plans to take their therapy and when they actually do.

Claims data records the missed script. The device sees it forming 2–3 weeks earlier.

Storage temp

4.1°C

Next dose

8:00AM

Adherence streak

18days

KEEP Cold

2–3wks

before claims data catches up

03 — Intelligence

Signal to Action

Synthesizes what Kai hears and what the device observes. Classifies patterns into five actionable signals. Routes them to the right team at the right moment — not on a quarterly schedule.

The five signals

Readiness

Emerging openness to treatment change — the pre-decision window

Drift

The leading edge of disengagement, weeks before it's visible

Persistence Risk

Behavioral breakdown before clinical failure

Competitive Threat

Pre-switch intelligence, not post-switch analysis

Caregiver Burden

Capacity tracked before any clinical signal appears

How signals travel

Signal identified in patient population

↓

KEEP classifies and segments

↓

Routed to brand team or agency

↓

Executed through existing channels

KEEP identifies the segment and the moment. Your team executes through their own channels — no new workflow.

What the signals actually show

Inside the lived experience.

This is what you learn when patients stop filling in forms and start talking. 6,500 messages from a single rare disease cohort. Real language, real patterns, real signal.

Traditional research

Survey asks: "Rate your fatigue 1–10." Patient answers: 7. Team learns: fatigue is present.

KEEP signals

Kai learns: fatigue is not a sleep problem. It is grief. It has a temporal shape. It predicts disengagement. And one patient has already found a way through it.

Built for a Regulated Industry

Compliance isn't a footnote.
It's how the system works.

Fully consented, de-identified, and aggregated at every step. What the brand team receives is population-level intelligence — never tied to an individual.

The arm's-length relationship between KEEP and the brand is what makes patients willing to say what they actually think.

Patient consent

Opt-in only. Patients understand what they're participating in and can withdraw at any time.

De-identified output

No individual is identifiable. Brand teams receive aggregated population-level intelligence.

Pharmacovigilance

Obligations accounted for in program design. Medical affairs and legal will have what they need.

MLR and content review

Branded content stays within approved channels. Reviewed before any patient interaction begins.

The Compounding Logic

Month one is good.
Month twelve is irreplaceable.

Every month adds to the baseline. An insight at month six is only possible because of what the system observed in months one through five.

A competitor starting today would need 18–24 months just to reach baseline parity. By then, KEEP has learned for another 18–24 months.

18–24 months to reach baseline parity.

Month 1Begins

Month 3First patterns

Month 6Longitudinal

Month 12Irreplaceable

This is not a research project. It is infrastructure. The value builds every day it runs.

The always-on platformfor the lived experience.

Signal flows.Intelligence compounds.

Kai